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All hands on deck – how collaboration brings amazing results

September 30, 2013

Sir Ben Ainslie’s Oracle Team USA sealed one of sport’s greatest comebacks when they overhauled an 8-1 deficit to beat Team New Zealand in the America’s Cup decider in San Francisco last week, winning eight straight races to triumph 9-8.

The Kiwis won four of the first five races, making Oracle modify their boat and call Ainslie into the team. Ainslie, a four-times Olympic champion and British Sailing legend, combined superbly with Australians skipper James Spithill and strategist Tom Slingsby, to drag the Americans back from the brink in the most remarkable turnaround in the event’s 162-year history. The US outfit lifted the oldest trophy in international sport, known affectionately as the ‘Auld Mug’.  

The America’s Cup was first staged in 1851 off the Isle of Wight. I’d previously had no interest in the event, but as our television coverage of everything these days brings new insights and perspective, it was the way the boats accelerated, lifted out of the water and rode on foil stilts, skimming at high speed making for great pictures that captured my interest.

In the decider in fresh breeze and sunshine on San Francisco Bay, Team New Zealand edged a tight start and beat Oracle to the first mark. The Kiwis stayed clear around the second mark but lost the lead to the Americans early on the upwind leg, and they remained clear for a comfortable win by 44 seconds. What a race, it had everything in a winner-takes-all finale.

New Zealand looked like rabbits in the headlights and took a hammering thanks to the guile and collaboration from the street-fighting gang of Ainslie, Spithill and Slingsby. As comebacks go, this is worthy of the best Disney scriptwriters and is a clear testimony to the team working around the clock, they ever gave up believing or working towards their goal despite the odds being stacked against them.

At some point in the various journeys we embark on in our business lives we can find ourselves in similar situations. We may get to a stage where we feel like giving up. Sometimes we give up before we even start and other times we give up just before we are about to make that huge breakthrough that we have been putting so much effort in to achieve. Stories like the Oracle Team USA show we should never give up, and how collaboration between individuals can be truly game changing.

In the stormy seas of today′s economy, we need all hands on deck, we need people to own their work, not just rent a space on the organisation chart. We need everyone to be committed and engaged, building a culture of ownership where each and every member of the crew are inspired to think and act like partners in the enterprise, and not just hired hands. Collaborative teamwork releases the synergies and efficiencies – many hands make light work.

However, collaboration isn’t quite as straightforward as you think. In his research entitled Six Common Misperceptions about Teamwork, Professor J R Hackman – a Professor of Social and Organizational Psychology at Harvard University – brings to light a number of issues. Whilst teamwork and collaboration are critical to achievement in any organisation that has to respond quickly to changing circumstances, his research in the U.S. intelligence community has not only affirmed that idea but also surfaced a number of mistaken beliefs about teamwork that can sidetrack productive collaboration.

  • Belief: Harmony helps. Smooth interaction among collaborators avoids time-wasting debates about how best to proceed.

Reality: Quite the opposite, research shows conflict, when well managed and focused on a team’s objectives, can generate more creative solutions than one sees in conflict-free groups. So long as it is about the work itself, disagreements can be good for a team. Research on symphony orchestras shows that slightly ‘grumpy’ orchestras played better as ensembles than those whose members worked together harmoniously. The tension stirs a reaction, creating personal and collective energy to make it happen.

  • Belief: It’s good to mix it up. New members bring energy and fresh ideas to a team, without them, members risk becoming complacent.

Reality: The longer members stay together as an intact 
group, the better they do. As unreasonable as this may seem, the research evidence is unambiguous. Whether it is a rugby team or a fire brigade unit, teams that stay together longer play together better. New talent can be disruptive.

Research into the achievement of Michelin stars by top-notch restaurant kitchens illustrate this. Chefs of all ranks require a number of months to fully become in tune with the workflow, menu, layout and systems in a new kitchen. In addition to the more formal, structured aspects of working in the kitchen, they must also work to find their place within the team, to prove themselves and become a productive member of the unit.

In good kitchens new chefs also receive a degree of training specific to their position. All of this takes time and uses up kitchen resources, therefore when the average tenure is low, the return on investment on chefs is low. Accordingly, high turnover means that many kitchens are being held back as their team never fully matures to a point of achieving their optimal results and an intuitive collaboration that top performance requires achieving the Michelin star rating.

  • Belief: Bigger is better.

Reality: Excessive size is one of the most common impediments to effective collaboration. The larger the group, the higher the likelihood of loafing and free riding, and the more effort it takes to keep members’ activities coordinated. Small teams are more efficient, the sense of camaraderie and team spirit of a tightly-knit team can often leverage a greater degree of output – it’s the David v Goliath situation, and research shows the Davids win in 29% of situations when facing a Goliath who has ten-times the scale of resources – underdogs win more often than you think because of the collaborative spirit and energy.

  • Belief: Face-to-face interaction is passé.

Reality: Teams working remotely are at a considerable disadvantage. There really are benefits to sizing up your teammates face-to-face. Organisations that rely heavily on virtual or distributed teams have found that it is well worth the effort, time and cost to get members together when the team is launched, again around the midpoint of the team’s work, and yet again when the work has been completed for shared reflection and learning.

  • Belief: It all depends on the leader.

Reality: The hands-on activities of leaders do make a difference, but the most powerful thing a leader can do to foster effective collaboration is to create conditions that help members competently manage themselves. Research suggests that condition-creating accounts for about 60% of the variation in how well a team eventually performs; that the quality of the team launch accounts for another 30%; and that real-time coaching accounts for only about 10%. Leaders are important in collaborative work, but not in the ways we usually think.

  • Belief: Teamwork is serendipity.

Reality: The best leaders provide a clear statement of what the team’s goals are, and they make sure that the team has the resources and support needed to succeed. Back to the kitchen, and the head chef will always play a pivotal role in dictating the kitchen’s success, however it is interesting to note the importance on how well the team are formed. Staff are hired based on their experience, skill level etc., but less importance is placed on how effective they will be as part of the team.

Structured goals and adequate support are lacking in the majority of teams.  Non-financials goals are often not communicated clearly and newly recruited managers are expected to take up the job and work towards accomplishing positive results for today, without being given any structured idea as to what the future goals are with any real clarity, and yet at the same time provide their team with a strong sense of direction. Teamwork just doesn’t happen, they need to know which direction they’re heading.

Reinforcing many of the above observations, The Collaboration Imperative: Executive Strategies for Unlocking Your Organization’s True Potential by Cisco executives Ron Ricci and Carl Wiese, highlights that success in today’s disruptive markets is underpinned by a collaborative culture. They point to key aspects of collaboration that have helped drive Cisco’s evolution and momentum:

  • Ambiguity from the top is the enemy of action from below There’s a direct relationship between the agility and resilience of a team and the transparency of its decision-making process. When you’re open and transparent about the answers to three questions — who made the decision, who is accountable for the outcomes of the decision, and is that accountability real — people spend far less time questioning how or why a decision was made.
  • Agree on a common vocabulary for the company culture For example, Cisco has 29 key performance indicators to which employees can refer to keep a conversation on track and a team focused.
  • Create a crystal clear and collaborative process for making changes The agreed decision making process in Cisco is to set the vision, then the strategy, then execute. Sounds self-evident, yet provides unequivocal clarity.

Collaboration can’t be deployed; it must be embraced, an although collaboration is about decentralising, it has to start at the top – so back to The America’s Cup, and Ben Ainslie’s role. In a last throw of the dice, Oracle USA drafted in Ainslie to replace John Kostecki, and although the Briton’s impact was not immediate – Oracle lost their first two races with the Ainslie calling the shots – ten victories later, it was victory. The Americans were beaten until Ben joined the boat, it seems Ainslie has an alchemist’s touch, combining superbly with skipper James Spithill and strategist Tom Slingsby.

Oracle had a 203-strong team, the sheer volume of personnel required to ensure the team’s sailors were well-equipped on the water draws comparisons with Formula 1 – the driver depends on the pit stop crew as much as any genius engineer. Watching the footage and listening to interviews and narrative from San Francisco, four principles stood out for me as being at the heart of their successful collaboration:

  • Appreciation First and foremost collaboration requires a mutual appreciation of each other’s abilities, skills, knowledge and ideas – a sense that none of us are as smart as all of us. People who value and appreciate what others have to say naturally gravitate towards each other and are key attributes for team building. There are no menial jobs, only menial attitudes.
  • Trust is built on appreciation. It’s easier to trust someone who appreciates us than vice versa. Trust from leaders means people will go that extra mile to challenge their thinking and incorporate the learning. Trust from below keeps the wheels spinning, and trust between individuals ensures an efficient engine.
  • Commitment is about a sense among individuals that the commitment of one to doing what it takes to deliver the project will be matched by the other. It triggers spontaneous action, enhancing creativity, motivation and ultimately innovation. If you don’t stand for something, you’ll fall for anything.
  • Recognition Altruism is essential for collaboration. It is not the driving force, but it is a key lubricant and nothing kills altruism quicker than failing to give recognition to those who made a difference. Recognise all the people who were pivotal to making something happen, they are the connectors who extend a hand beyond departmental walls, divisional barriers and bring things to life. If we don’t recognise their achievement the bonds weaken over time.

What I saw from Oracle Team USA were the essential characteristics for building a culture of ownership that creates, sustains and builds unity and collaboration. The bottom line for me is that collaboration is hard. Its success depends on making the work more important than any one individual.  It asks us to subordinate our desire to compete with others and instead find personal satisfaction in the joint effort.  But, all hands on deck, collaborative efforts produce some pretty amazing results. 

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