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What comedy double acts and startup founder duos have in common

February 22, 2016

I’ve always enjoyed comedy-duo double acts, and I’ve recently been exploring the psychology and relationship in them, and parallels with startup co-founder dynamics. Here’s the blog outlining my thoughts.

The modern comedy double act has its origins in C19th music hall and vaudeville. Initially, a straight man would stand up with a comedian, the performer simply repeating the comic’s lines, developing into what we know as a straight man today.

When Weber and Fields emerged in the late 1800s, the first famous comedy duo, the dynamic had evolved into something recognisable to us today, as two individuals bantering and cross-talking. Often, things got rowdy between them and slapstick violence featured.

Indeed, Weber and Fields were particularly adept at arguing, and this became a common element of double act routines. The characters on the stage just never got along no matter what, and audiences loved it.

In the early C20th, things took a more genteel shift, with Gallagher and Sheen the leading duo emphasising less slapstick and more singing. However, in real life the two fought often and broke up twice, revealing another commonality we find in many double acts – they often don’t get along in real life.

However, the most famous double act, and my favourite of the old school, got along perfectly fine. Laurel and Hardy were initially paired together in 1927 and the inter-play of their double act reset the format. Stan and Ollie pretty much got along everywhere. Their characters were clearly friends, and as unintentionally destructive as they were, you knew their friendship would be intact at the end of every film, always willing to help each other despite the frequency with which their efforts met with failure, resulting in many a ‘fine mess’.

Here’s the point though, Laurel and Hardy’s success as an act was that their act revolved around the relationship between the two characters, a model that redefined how double acts work, and most double acts that came after them relied on the interplay and bonding between the two characters.

The Stan and Ollie model stuck, for Abbott & Costello, Morecambe & Wise – we see that the characters are good friends, even if they do bicker. They set the formula for those duos we’ve grown up with – Mel Smith & Griff Rhys Jones, French & Saunders, Dan Akroyd & John Belushi, to my long standing favourites, Vic Reeves & Bob Mortimer.

The perfect union of Dan Akroyd and John Belushi was presented on the first season of Saturday Night Live. They started a beautiful comedy partnership, becoming Jake and Elwood Blues, otherwise known as The Blues Brothers. It’s an iconic duo and a classic movie, one that has even after the tragic death of Belushi. The chemistry they created in their brief pairing showed them to be kindred spirits.

I recall vividly the first time I saw Vic & Bob on television. Vic burst onto our screens with an absurdly fast, lounge-act rendition of The Monkees’ I’m A Believer. In the background, Bob looked on admiringly, dressed in the stovepipe hat and vast sideburns of Isambard Kingdom Brunel.

This was a first glimpse inside their surreal, apparently semi-improvised comedy, a chaotic and frankly weird mix of cover songs, sketches, novelty acts and awkward catchphrases. Vic Reeves Big Night Out was held together not only by the ungainly, shambolic charisma of Vic himself, but also its variety show format. Strip away the surrealism, and the show was remarkably close to the sort of comedy that played in the music halls of early C20th Britain.

In taking this innovative, albeit retrospective variety approach to comedy – something deemed utterly outmoded in the 1990s when they started, Vic & Bob created something entirely new and unexpected. The surreal bit of the duo’s act wasn’t always mere buffoonery, although I remember my dad describing their show as ‘a load of old twaddle’.

Next up was The Smell Of Reeves And Mortimer, then the parody game show Shooting Stars, and subsequently House Of Fools and Catterick, constant reinvention of content, format and purpose – from live variety shows, sketch shows, game shows and sitcoms.

The slapstick of Vic & Bob is truly inspired, in the last series I realised you cannot beat two middle-aged men with their heads stuck in a rubber ring. Reeves and Mortimer’s unique comedy combines surreal, often inexplicable, visually and verbally inventive material which often verges on the bizarre with traditional comedy double act staples such as violent, cartoonish slapstick. The duo frequently engage in escalating fights with large frying pans, baseball bats, etc., witty, often improvised silly banter and purposefully corny, rapid-fire jokes.

It is all infused with an anarchic energy and a deliberate, knowingly exaggerated edge to the performance. Their act is more versatile than many double acts. Often Mortimer will be the exasperated foil to Reeves’ eccentric buffoon, or Reeves will play blankly bemused or annoyed to a manic or hyperactive Mortimer. That’s the promise, and the appeal, of the modern comedy duo looking back to Laurel & Hardy – it’s the triumph of the buddy system.

So the great comedy duo double acts are about chemistry, sparking off one another, pushing and pulling each other along, versatility and synchronicity, complimenting each other on timing, energy and content. What can we take from acts such as Laurel & Hardy, The Blues Brothers and Vic & Bob for co-founder duos in startups?

Focus on what you’re good at Dividing workload based on complimentary yet different skills gives focus and productivity, a focus of effort based on mutual strengths means you’re able to progress the day-to-day work while continuing to evolve our company across many aspects of the business. A co-founder can help complement your skills and fill in the skills gaps in a way you’ll never be able to do on your own. It’s just one more weapon on your arsenal.

Double your odds While having a business partner is second best to having a carbon copy of yourself running around, it doubles your odds of being in the right place at any given time. Whether it’s an important event where you need to talk to dozens of people or simultaneous meetings on opposite sides of town, having someone you can trust with the same level of integrity and passion as you is a huge advantage and enables a ‘I’ll work on whatever you’re not working on’ philosophy to getting two things done at once.

Provide you with a sounding board and companion on the start-up journey Starting a business means a bumpy road may appear on the horizon at any point, and it can be a lot easier to handle those bumps and have more fun with a co-founder. Advisors and mentors are great, but there is nothing like being able to talk to someone that is going through the exact same process as you are, facing the same risk, the same problems, and the same potential upside.

Serve as a backstop when you have an off day We all have days when we are just not at the races, having a co-founder provides a backstop for those days, even for the simplest of matters. Sharing both the physical and mental workload with someone you can trust, and is just as invested as you, makes the journey slightly less frantic.

Gain new insights Two heads are better than one, most likely your co-founder will have a different set of experiences and competencies from you. You should be open-minded to share and utilise these experiences for the benefit of the business. It is always advantageous to view your startup from the filter of another because we are often limited by our own competencies. Also, by having another perspective we are not blinded by our innate biases. In the kaleidoscopic melee of day-to-day, it’s easy to overlook potentially important details or tasks because our judgment has been clouded by our own worldview, fears or when we give in to complacency.

Spread the risk and improve contingencies Most ‘solopreneurs’ start out with the mindset that the world is their oyster and everything they want is in the palm of their hand. That is until reality sets in and they find themselves stuck in a spiral of work to be done. Having a co-founder allows for discussion of priorities, a subtle change in direction or a new approach, feedback which opens up possibilities in times of turbulence and an extra set of skills to push the enterprise past its limitations of a single decision maker.

Make better decisions Two heads are better than one for sure, but there is nothing to say that you have to agree with your co-founder all the time. In fact, it’s better when you don’t. A certain level of discord and tension means that you’re both championing opposing views. This creates an opportunity to discuss the merits of each viewpoint and ultimately decide which direction is better.

Balance the extremes and point out the blindspots Entrepreneurs just want to get things done, often in a hurry and always moving forward, but they can also face obstacles. It helps to have someone to balance the extremes we all face along the way. We all have blind spots in how we manage and implement projects. Having a co-founder gives you a peer that can point out these blind spots so you can improve, opening your eyes to things you might not see.

Research shows start-ups with co-founders are four times likely to be successful than those going solo – quite a strong case for forming a double act. From Larry Page and Sergey Brin co-founders of Google (1998), Steve Jobs and Steve Wozniak founded Apple in 1976, and further back, Bill Hewlett and Dave Packard who came together in 1939, these founding duos clicked because they had similar personality types with an insatiable curiosity, and strengths that complimented each other.

They created a social, mutually supportive work environment. It was their innovation focused work ethos, drawing upon many of the attributes detailed above, driven by joint-achievement, not personal gain which gave them success.

In reality it is the shared mind-set that captures the essence of what makes entrepreneurial duos work – in comedy or in business. Everyone talks about the ‘one builds, one sells’ complimentary skillset, but it’s really about the mind-set, not the skills on paper.

One co-founder could have a mind-set of an artist with a belief in crafting beautiful products, the other should be commercially conscious, whether it is the product, customer experience or people management. One co-founder could be a crazy developer who eats, drinks and sleeps code, another should be growth-oriented, seeing customer growth opportunities in everything and able to attract customers from anywhere and everywhere – the growth hacker.

You may not want the anarchy and frenzy of Vic & Bob, the tomfoolery of Laurel & Hardy or the jukebox antics of Akroyd & Belushi in your co-founder business relationship, but if the strength and purpose of startup co-founder relationships is as innovative and productive as these duos, then you’ll have created something special.

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